The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
In this reference
Rob Fitzpatrick's method for customer conversations that ask about real behavior, so politeness does not masquerade as demand.
Cite the original work
Rob Fitzpatrick (2014). The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you [Book]. Robfitz Ltd. https://www.goodreads.com/book/show/52283963-the-mom-test
View BibTeX
@misc{the_mom_test,
author = {Rob Fitzpatrick},
title = {{The Mom Test: How to talk to customers \& learn if your business is a good idea when everyone is lying to you}},
howpublished = {Robfitz Ltd},
url = {https://www.goodreads.com/book/show/52283963-the-mom-test},
year = {2014}
}
