Book Robfitz Ltd

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

By Rob Fitzpatrick · 2014

How to ask customers about their lives instead of your idea.

Robfitz Ltd2014Book available to purchase

View the book
Book cover of The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you.
View full cover Book cover · Robfitz Ltd. View in context ↗
  • Customer research
  • Startups

In this reference

Rob Fitzpatrick's method for customer conversations that ask about real behavior, so politeness does not masquerade as demand.

Cite the original work

Rob Fitzpatrick (2014). The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you [Book]. Robfitz Ltd. https://www.goodreads.com/book/show/52283963-the-mom-test

View BibTeX
@misc{the_mom_test,
  author = {Rob Fitzpatrick},
  title = {{The Mom Test: How to talk to customers \& learn if your business is a good idea when everyone is lying to you}},
  howpublished = {Robfitz Ltd},
  url = {https://www.goodreads.com/book/show/52283963-the-mom-test},
  year = {2014}
}
Suggested connections
← Back to the library