GenAI Needs Pricing Strategies to Match Its Potential
In this reference
A pricing framework connecting customer value, differentiation, and the changing costs of generative AI.
Cite the original work
John Pineda & Jacob Konikoff & Saran Rajendran & Pranay Ahlawat & Jean-Manuel Izaret (12 February 2024). GenAI Needs Pricing Strategies to Match Its Potential. Boston Consulting Group. https://www.bcg.com/publications/2024/genai-needs-pricing-strategies-to-match-its-potential
View BibTeX
@misc{genai_needs_pricing_strategies_to_match_its_potential,
author = {John Pineda and Jacob Konikoff and Saran Rajendran and Pranay Ahlawat and Jean-Manuel Izaret},
title = {{GenAI Needs Pricing Strategies to Match Its Potential}},
howpublished = {Boston Consulting Group},
url = {https://www.bcg.com/publications/2024/genai-needs-pricing-strategies-to-match-its-potential},
year = {2024}
}
