Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Creating market space instead of competing only on existing terms.
Harvard Business School Press2005Book available to purchase
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In this reference
A strategy argument for creating new market space instead of competing only for share inside an industry's existing terms.
Cite the original work
W. Chan Kim (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant [Book]. Harvard Business School Press. https://www.goodreads.com/book/show/4898.Blue_Ocean_Strategy
View BibTeX
@misc{blue_ocean_strategy,
author = {W. Chan Kim},
title = {{Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant}},
howpublished = {Harvard Business School Press},
url = {https://www.goodreads.com/book/show/4898.Blue_Ocean_Strategy},
year = {2005},
isbn = {9781591396192}
}
